Baby Look

Complete rebranding for Baby Look, an Argentine SME specializing in manufacturing and selling baby bedding and clothing. The brand reflects artisanal quality, care, and warmth—essential values for a small business that delivers handcrafted products for the little ones.

The Challenge

Modernize the brand while preserving its original essence and artisanal character. As a small business, Baby Look needed a complete rebranding that would communicate quality craftsmanship and warmth, while providing all necessary brand materials to implement the new identity immediately across products and touchpoints.

The Solution

We developed a complete brand manual that honors the original essence while bringing a modern touch. The comprehensive system includes logo redesign, visual usage guidelines, color palette, typography, and practical applications: clothing labels, letterhead, business cards, product boxes, and shopping bags. The result is a ready-to-use brand identity that communicates artisanal quality and warmth, giving Baby Look everything needed to start using their renewed brand immediately.